Sixty Five Plus Marketing, Inc. is a national 65+ senior marketing agency. We serve as an outsourced marketing department for small service providers targeting baby boomers, or help to supplement internal resources for large national companies. Our focus is on creating and managing marketing campaigns that retain and grow current clients, generate new business, and build word-of-mouth referrals.
Baby Boomer Marketing Campaigns by Industry
|Healthcare Services||Fitness & Beauty||Professional Services|
|Home Healthcare Agencies|
Durable Medical Equipment
Senior Living Facilities
Physicians / Hospitals
Food and Beverage
Recreation and Tourism
Legal (wills, trusts, etc.)
Real Estate Agencies
We keep it simple with an “ABC” approach to marketing: Always Be Communicating!
Baby Boomer Marketing for Healthcare Providers
The health care market is a primary focus for Sixty Five Plus Marketing, Inc.
The 65+ age group is projected to grow to 24 percent of the population by 2060, up from 15 percent in 2018. This translates into 98 million older Americans (baby boomers and others), compared to 46 million in 2018.
As America ages, the health care industry and Medicare-related services will increase dramatically. Ten thousand people will turn 65 every day over the span of years covering 2011 through 2029. Upon turning 65, Americans become eligible for Medicare on the first day of their birthday month.
Medicare per capita spending is projected to grow at an average annual rate of 4.6 percent over the next 10 years, due to growing Medicare enrollment, increased use of services and intensity of care, and rising health care prices.
Medicare spending of $705.9 billion in 2017 was 15 percent of total federal spending in 2017 and is projected to rise to 18 percent by 2028. According for federal statistics, Medicare represents a significant portion of health care-related expenditures, including:
- 20% of national health spending as of 2016
- 29% of spending on retail sales of prescription drugs
- 25% of spending on hospital care
- 23% of spending on physician services
Now is the time to start preparing for the future with a strong marketing and sales foundation.
Baby Boomer Marketing for Fitness & Beauty
Men and women in the baby boomer cohort regularly research, evaluate, and purchase products and services that help them look and feel good. They are interested in skincare products that will remove age spots, hair care products to color and strengthen their hair, fitness services to improve their physical fitness, and nutraceuticals to enhance health.
Sixty Five Plus Marketing, Inc. is available to work with fitness, cosmetics, clothing, and healthy lifestyle companies to attract this lucrative market.
Baby Boomer Marketing for Professional Services
According to accounting giant PWC, the U.S. is in the process of a massive wealth transfer. An estimated $30-trillion in assets will transfer from baby boomers to Generation X and millennials over the next 30 years. However, it’s going to be anything but business-as-usual over the next 30 years. The demographic
Sixty Five Plus Marketing, Inc. is available to work with lawyers, financial planners, and real estate companies who want to attract new clients and increase visibility in the senior market.
Three Reasons to Hire Sixty Five Plus Marketing, Inc.
- Get More Clients. Drive more business to your website and intake lines when you accelerate your visibility through newsletters and other marketing communications.
- Increase Revenue. Get more business from your current clients, more word-of-mouth referrals, and more industry referrals with targeted marketing campaigns.
- Save Money. No need to hire your own in-house marketing team when we create and implement structured marketing programs to grow your business.
You will save time and money because Sixty Five Plus Marketing, Inc. gives you immediate access to professional marketing services without the need for in-house senior staffing. Imagine what you can do with more time and money to focus on your day-to-day business operations and long-term growth strategy! Contact Margaret Grisdela via email or at 561-330-7280 for more information.