Baby Boomer Marketing Archives - 65+ Marketing

Baby Boomer Marketing

Hearing Aid Marketing

Hearing Aid Marketing to Change under Biden Proposal

Hearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With …

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Aging 65+ Baby Boomer Population Statistics Report

U.S. Population Trends in the 65+ Baby Boomer Market

U.S. demographics are changing significantly as the baby boomers – those born between 1946 and 1964 – represent an increasingly larger portion of the U.S. population. The number of U.S. seniors ages 65 and older will more than double by 2060. Higher education levels, more work experience, and greater economic security are positive trends for …

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