Baby boomers are using social media daily. A large majority (84 percent) of baby boomers report that social media is likely to improve their lives, according to a 2020 survey published by Security.org. Sixty Five Plus Marketing, Inc. creates social media marketing campaigns to help businesses that target baby boomers and older Americans accelerate their lead generation efforts.
As a baby boomer marketing agency, we create, launch and manage social media marketing campaigns that can help you communicate with members of the baby boomer generation (born between 1946 and 1964), older seniors, and their adult children.
Social Media Campaigns for Baby Boomers
Baby boomers use social media to stay in touch with family members and connect with friends. As boomers continue to work longer, they also use social media platforms like LinkedIn to maintain a professional presence in the marketplace.
Sixty Five Plus Marketing, Inc. assists businesses with campaigns across all leading social media platforms:
Baby Boomers spend as much as 20 hours a week reading and sharing posts, according to a 2017 report from MediaPost.
See the chart below for baby boomer social media usage statistics by platform.
A Proven Process for Social Media Marketing Campaigns
We’ve developed a time-tested formula to create the right social media marketing campaign for you.
- Identify “evergreen” and news topics to write about
- Create an editorial calendar to plan your posts
- Establish a publishing schedule to help you maintain a consistent presence
- Draft posts for your review and editing
- Once approved, post articles to select social media outlets
- Monitor posts for feedback and comments
Baby Boomer Social Media Industry Focus
We work with a full range of businesses, including those listed below.
- Home healthcare agencies
- Durable medical equipment
- Senior living facilities
- Insurance companies
- Physicians / hospitals
Fitness, Beauty and Healthy Living
- Anti-aging products
- Fitness services
- Food and beverage
- Recreation and tourism
- Financial planners
- Insurance agents
- Trust and estate lawyers
- Real estate agencies and reverse mortgage companies
Related Articles on Social Media for Baby Boomer Marketing
Start Your Social Media Marketing Campaign Today
Sixty Five Plus Marketing, Inc. is ready to launch your social media marketing campaign targeting baby boomers in as little as 1 to 2 weeks. Contact president Margaret Grisdela by phone at 888-985-1215 or via email for a free marketing consultation to get started.
Three Reasons to Hire Sixty Five Plus Marketing, Inc.
- Get More Clients. Drive more business to your website and intake lines when you accelerate your visibility through newsletters and other marketing communications.
- Increase Revenue. Get more business from your current clients, more word-of-mouth referrals, and more industry referrals with targeted marketing campaigns.
- Save Money. No need to hire your own in-house marketing team when we create and implement structured marketing programs to grow your business.
You will save time and money because Sixty Five Plus Marketing, Inc. gives you immediate access to professional marketing services without the need for in-house senior staffing. Imagine what you can do with more time and money to focus on your day-to-day business operations and long-term growth strategy! Contact Margaret Grisdela via email or at 888-985-1215 for more information.