Sixty Five Plus Marketing, Inc. is ready to launch your home health marketing campaign in as little as 5 to 7 business days. Contact Margaret Grisdela by phone at 888-985-1215 or via email for free home health care marketing strategies to get started.
Social Media Marketing Strategies for Home Health
Facebook and YouTube are the two social media channels most widely used by baby boomers and older Americans, according to 2021 research published by the Pew Research Center. With the youngest baby boomers aged 57 as of 2021, marketers who sell products and services to this demographic should focus on building and / or enhancing their baby boomer marketing presence on Facebook and YouTube.
LinkedIn marketing includes a review of personal profile pages for company executives, the company page, and on-going posts for news events. Advertising pay-per-click ads campaigns are also available. Connect with Sixty Five Plus Marketing, Inc. on LinkedIn.
Twitter is ideal for frequent, short message. We can help you build your follower base through posts and professional interactions with other industry leaders. Follow us on Twitter at @65PlusMarketing.
Instagram is used by many home health care agencies. The tag #homehealthcare results in more than 85,000 posts, for example. Periodic photos can help to show the service orientation available from your home health care agency.
Home Health Care Digital Marketing
Digital marketing is one of our key strengths at Sixty Five Plus Marketing, Inc. We can either supplement your existing home health marketing tools or take the lead in managing your entire home health digital marketing campaign. Let us help you in the ways listed below.
- Develop a content and editorial calendar designed to attract a qualified audience
- Create attention-getting digital graphics to reinforce your messaging
- Support search engine marketing (SEM) and search engine optimization (SEO) campaigns
- Online directories, maps, and business listings
Whether your home care marketing focus is local, regional or national, we can create and launch a digital marketing campaign that attracts prospects to your home health care agency.
Home Care Marketing Materials
We create professional home healthcare marketing materials of all types for your use in one-on-one meetings and community outreach events.
- Brochures, booklets and sell sheets
- Trade show promotions (tabletop displays, table covers)
- Banners and signs
- Stationery and business cards
- Direct mail campaigns
- Promotional products
Give your customer service and business development professionals the home health marketing tools they need to attract new customers and retain existing accounts for your home health care agency. We can also help you create a marketing plan for your home health agency.
Home Health Care Marketing for Referrals
Referral sources such as physicians, hospitals, discharge planners, long-term care and assisted living facilities form the foundation of an effective home health care marketing campaign. We support this process in the following ways:
- Market research to identify new referral sources
- Marketing materials for new referral development
- Social media communications to stay in touch with referral sources
- Trade show support for local events
- Preparation of PowerPoint presentations
You will get an independent perspective on referral marketing strategies and ideas on how to increase your visibility in your local community.
Newsletter Marketing for Home Health Agencies
Newsletters are an effective way to stay in touch with current customers, prospects, and adult family members. In our attention-deficit working environment, a newsletter can touch the reader with a valuable reminder that you are available to assist them with their home health care needs. An e-newsletter delivered by email is fast, inexpensive, and easy to read. You also get a “viral” marketing benefit with “electronic referrals” when a client or prospect forwards your e-newsletter to their circle of influence. We can help you write, produce, and distribute your e-newsletter on a monthly or other regular basis.
About the Home Health Market
Medicare defines home health care as “a wide range of health care services that can be given in your home for an illness or injury. Home health care is usually less expensive, more convenient, and just as effective as care you get in a hospital or skilled nursing facility (SNF).”
The National Center for Health Statistics reports that there are 12,200 home health care agencies in the U.S. (2016 data as reported in mid-2020). The majority of these home healthcare companies (80.6 percent) are operated on a for-profit basis. Millions of patients receive home healthcare services annually, including 4.5 million for the latest reporting period of 2015.
The home health care field is growing rapidly. Industry revenue of $103 billion in 2018 is expected to grow by 7 percent annually to $175 billion by 2026, according to the National Association for Home Care & Hospice (NAHC).
Patients can receive home heath care services as part of their Medicare benefits, or through a Medicare Supplement Insurance (Medigap) policy or other health insurance coverage.
Doctor’s orders are needed to start home health care, and the doctor’s office or a hospital discharge planner generally will provide a list of qualifying home health care agencies. For this reason, referrals are a crucial part of the home health care marketing campaign.
Home health care patients can receive many types of services, including wound care for pressure sores or a surgical wound, intravenous or nutrition therapy, and injections. Home health care aides also provide “stand-by assistance” and monitor any serious illness or chronic health condition.
Contact a Home Care Marketing Agency Today
If you are looking for help on how to market a home health agency, Sixty Five Plus Marketing, Inc. is ready to start in as little as 1 to 2 weeks. Contact president Margaret Grisdela by phone at 888-985-1215 or via email for a free marketing consultation to get started.
Three Reasons to Hire Sixty Five Plus Marketing, Inc. for your Home Health Marketing Plan
- Get More Clients. Drive more business to your website and intake lines when you accelerate your visibility through social media marketing, newsletters, online advertising, and other lead generation campaigns.
- Increase Revenue. Targeted marketing campaigns will help you get more business from your current clients, increase word-of-mouth referrals, and accelerate industry referrals.
- Save Money. No need to hire your own in-house marketing team when we create and implement structured marketing programs to grow your business.
You will save time and money because Sixty Five Plus Marketing, Inc. gives you immediate access to experienced marketing professionals who get right to work as your outsourced marketing department.
Imagine what you can do with more time and money to focus on your day-to-day business operations and long-term growth strategy! Contact Margaret Grisdela via email or at 888-985-1215 for more information.