Services

Sixty Five Plus Marketing, Inc. is a national baby boomer marketing agency that helps senior-oriented businesses–including healthcare providers, travel and leisure, and professional service providers–select the right mix of online and offline direct marketing campaigns to maximize their visibility, generate high quality leads, and deliver a measurable return on investment (ROI).

Marketing Campaigns Targeting the Senior Market

Marketing CommunicationsDigital MarketingIndustry Marketing Campaigns
E-newsletters
Print Advertising
Brochures and Direct Mail
Referral Programs
Trade Show Support
Websites
Social Media Marketing
Search Engine Marketing
Directory Listings
Lead Generation
Home Health Care Marketing
Senior Living Marketing
Reverse Mortgage Marketing
LinkedIn, Facebook, Twitter, More
Blog and By-Lined Articles

We work with clients to create a blend of targeted campaigns in multiple media, both offline and online. This integrated communications approach helps to reinforce your message and credibility across a range of media outlets.

The key results we look for in an effective advertising campaign include repetition, sequential “touch points” that support the conversion process from prospect to client, and metrics to evaluate campaign performance. Listed below are some of the many ways we help clients grow market share with high performing business development campaigns.

ABC Marketing

“Always Be Communicating” is our ABC starting point. We create an affordable, consistent marketing campaign to meet your budget and sales goals.

ABC Baby Boomer MarketingA simple yet effective way to start is with email marketing. Many businesses find it difficult to communicate with clients and prospects on any type of a recurring schedule. The daily demands of normal business operations can leave little time for marketing. “Random acts of marketing” can be one outcome that prevent a business from growing their revenues in a predictable manner.

At Sixty Five Plus Marketing, Inc., a baby boomer marketing agency, we create and manage effective marketing campaigns so that you can focus on serving your current clients while we help you expand your revenue base.

Whatever your starting point, we supplement your existing campaigns with more or enhanced activities like social media, blogs, trade show support, search engine visibility, and targeted advertising.

Three Step Campaigns

As a baby boomer marketing agency, we guide you through a well-defined three-step process that brings discipline, focus, and productivity to your marketing and sales effort. While every campaign is unique, our three-step approach includes the following.

Step 1: Needs assessment and campaign creation. Whether you are just starting a formal marketing program or need help with existing campaigns, we work diligently and quickly to understand your priorities, target your market, and create persuasive marketing materials to grow your business.

Step 2: Campaign implementation. Once you approve all campaign elements—including copywriting, graphic design, and media recommendations—we launch your campaign and then manage on-going activity.

Step 3: Performance evaluation and campaign improvement. Marketing is all about testing. We monitor the results of a campaign–with your help and feedback–to understand what worked well and identify any elements that need to be fine tuned for the future.

Choose Your Starting Point

We work together to review your current marketing program and sales goals, then create a campaign for on-going business development.

Return on Investment

As a national baby boomer marketing agency, we look at the leading key performance indicators (KPIs) to evaluate and enhance your marketing campaigns, including but not limited to:

  • Conversion rates
  • Cost of customer acquisition
  • Cost per lead
  • Lead generation
  • Response rates
  • Return on investment
  • Sales revenue
  • Touch points

As you grow your marketing program over time, we help you expand your capabilities by adding new ways to communicate the current clients, prospects, and referral providers.

Contact a Baby Boomer Marketing Agency

Sixty Five Plus Marketing, Inc. is a baby boomer marketing agency that works nationally. We create integrated marketing communications program designed to help suppliers to the senior market strengthen their relationships with clients, prospects, family members, and referral sources. Contact Margaret Grisdela via email or at 561-330-7280 for more information.

Disclaimer

This article is provided for educational purposes only. While efforts are made to insure the accuracy and timeliness of data, the reader is encouraged to consider additional resources as needed.

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