What is the definition of a baby boomer marketing agency? Here is the answer …
A baby boomer marketing agency is a company that provides marketing and business development services to corporations, healthcare providers, non-profit organizations, and government agencies that need to communicate with members of the baby boomer generation (born between 1946 and 1964), older seniors, and their adult children.
In the case of Sixty Five Plus Marketing, Inc., the company is founded by a baby boomer to help companies that sell products and services to the baby boomer generation.
More specifically, the clients of our baby boomer marketing agency can include home healthcare agencies, durable medical equipment (DME) suppliers, hospitals, physician practice groups, cruise lines, financial planners, estate planning attorneys, and others.
Other Baby Boomer Definitions
Aging in Place. The ability for a baby boomer to continue living in their own home as they get older is called “aging in place.” This is viewed by many Americans 65 and older as a more favorable alternative to moving to an assisted living community or other type of senior living facility (SLF).