The 65+ senior market statistics present significant new opportunities and challenges for marketers. Baby Boomer is the term used to describe the generation of Americans born between 1946 and 1964. The first baby boomer turned 65 in 2011. Ten thousand – 10,000! – people are turning 65 every day from 2011 through 2029. This translates […]
Read More
U.S. demographics are changing significantly as the baby boomers – those born between 1946 and 1964 – represent an increasingly larger portion of the U.S. population. The number of U.S. seniors ages 65 and older will more than double by 2060. Higher education levels, more work experience, and greater economic security are positive trends for […]
Read More
Baby boomers, born between 1946 and 1964, began turning 65 in 2011 and are now driving growth at the older ages of the population. By 2029, when all of the baby boomers will be 65 years and over, more than 20 percent of the total U.S. population will be over the age of 65. Although […]
Read More