Facebook and YouTube are the two social media channels most widely used by baby boomers and older Americans, according to 2021 research published by the Pew Research Center. With the youngest baby boomers aged 57 as of 2021, marketers who sell products and services to this demographic should focus on building and / or enhancing […]
Read More
Hearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With […]
Read More
Home health agency marketing will play an important role in helping agency owners to increase their visibility and market share as the COVID pandemic depresses interest in nursing homes and long-term care facilities. Doctors, hospital managers and the families of elderly patients have successfully demonstrated that some older patients with significant care needs can be […]
Read More
Creating a framework for your baby boomer marketing strategy is an essential first step in maximizing the return on your marketing, sales, and business development investment. The goal is to develop a return on investment (“ROI”) which is a multiple of the budget dollars spent on a campaign. Establishing your baby boomer marketing strategy helps […]
Read More