A new category of hearing aids can be sold over the counter (“OTC”), pursuant to an August 16, 2022 ruling by the Food & Drug Administration (“FDA”). The announcement opens a new hearing aid marketing opportunity, with the FDA estimating that 30 million baby boomers and other adults could benefit from the new hearing aids. […]
Read MoreHearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With […]
Read More