Hearing Aids Archives - 65+ Marketing

Hearing Aids

Hearing Aid Marketing Expands to OTC Category

August 20, 2022

A new category of hearing aids can be sold over the counter (“OTC”), pursuant to an August 16, 2022 ruling by the Food & Drug Administration (“FDA”). The announcement opens a new hearing aid marketing opportunity, with the FDA estimating that 30 million baby boomers and other adults could benefit from the new hearing aids. […]

Read More
Hearing Aid Marketing

Hearing Aid Marketing to Change under Biden Proposal

July 11, 2021

Hearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With […]

Read More
Scroll to Top