A new category of hearing aids can be sold over the counter (“OTC”), pursuant to an August 16, 2022 ruling by the Food & Drug Administration (“FDA”). The announcement opens a new hearing aid marketing opportunity, with the FDA estimating that 30 million baby boomers and other adults could benefit from the new hearing aids. […]
Read More
Hearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With […]
Read More