A full page newspaper ad published in my local newspaper by a new aging-related healthcare company caught my attention earlier this month. The ad prompted me to seek more information on this baby boomer marketing campaign. The apparently new company (which shall remain unnamed) was promoting its combined offering of care centers, physician groups, and […]
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The 65+ senior market statistics present significant new opportunities and challenges for marketers. Baby Boomer is the term used to describe the generation of Americans born between 1946 and 1964. The first baby boomer turned 65 in 2011. Ten thousand – 10,000! – people are turning 65 every day from 2011 through 2029. This translates […]
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Baby boomers, born between 1946 and 1964, began turning 65 in 2011 and are now driving growth at the older ages of the population. By 2029, when all of the baby boomers will be 65 years and over, more than 20 percent of the total U.S. population will be over the age of 65. Although […]
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