Age is one marketing characteristic that Google is restricting as changes to its personalized advertising policies go into effect on October 19, 2020. Baby boomer marketing campaigns, aiming to reach Americans born between 1946 and 1964, are likely to be affected by this Google Ads age-related policy change that was announced on June 11, 2020. […]
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Creating a framework for your baby boomer marketing strategy is an essential first step in maximizing the return on your marketing, sales, and business development investment. The goal is to develop a return on investment (“ROI”) which is a multiple of the budget dollars spent on a campaign. Establishing your baby boomer marketing strategy helps […]
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The U.S. 2020 census will help federal agencies, lawmakers, local officials and non-profit organizations better understand many aspects of the baby boomer market, according to a recent Census Bureau article titled “2020 Census Will Help Policymakers Prepare for the Incoming Wave of Aging Boomers.” In just 10 years—by 2030—all the baby boomers (born between 1946 […]
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What is the definition of a baby boomer marketing agency? Here is the answer … A baby boomer marketing agency is a company that provides marketing and business development services to corporations, healthcare providers, non-profit organizations, and government agencies that need to communicate with members of the baby boomer generation (born between 1946 and 1964), […]
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A full page newspaper ad published in my local newspaper by a new aging-related healthcare company caught my attention earlier this month. The ad prompted me to seek more information on this baby boomer marketing campaign. The apparently new company (which shall remain unnamed) was promoting its combined offering of care centers, physician groups, and […]
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