Blog Archives - 65+ Marketing


Hearing Aid Marketing Expands to OTC Category

August 20, 2022

A new category of hearing aids can be sold over the counter (“OTC”), pursuant to an August 16, 2022 ruling by the Food & Drug Administration (“FDA”). The announcement opens a new hearing aid marketing opportunity, with the FDA estimating that 30 million baby boomers and other adults could benefit from the new hearing aids. […]

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Reverse Mortgage Marketing

Five Trends Favoring Reverse Mortgage Marketing

April 16, 2022

Reverse mortgage marketing is a growth opportunity for mortgage loan officers who want to tap into the growing home equity wealth of baby boomers. This article examines five economic and demographic trends that combine to create a powerful force for increased origination of Home Equity Conversion Mortgages (HECM) and other proprietary reverse mortgage products. Trend […]

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Baby Boomer Homeowners

Baby Boomer Homeowners are On the Move

April 2, 2022

Baby Boomer homeowners are buying and selling homes at a rapid clip, representing the largest segment of residential home sales in the twelve months ending in July 2021, according to the “Home Buyers and Sellers Generational Trends Report” published on March 23, 2022 by the National Association of REALTORS® Research Group. This was broken down […]

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Baby Boomers on Facebook & YouTube

Baby Boomer Marketing on Facebook and YouTube

August 3, 2021

Facebook and YouTube are the two social media channels most widely used by baby boomers and older Americans, according to 2021 research published by the Pew Research Center. With the youngest baby boomers aged 57 as of 2021, marketers who sell products and services to this demographic should focus on building and / or enhancing […]

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Hearing Aid Marketing

Hearing Aid Marketing to Change under Biden Proposal

July 11, 2021

Hearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With […]

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Home Health Agency Marketing to Meet Post-COVID Demand

January 19, 2021

Home health agency marketing will play an important role in helping agency owners to increase their visibility and market share as the COVID pandemic depresses interest in nursing homes and long-term care facilities. Doctors, hospital managers and the families of elderly patients have successfully demonstrated that some older patients with significant care needs can be […]

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Google Ads Age Restrictions Will Affect Baby Boomer Marketing

September 9, 2020

Age is one marketing characteristic that Google is restricting as changes to its personalized advertising policies go into effect on October 19, 2020. Baby boomer marketing campaigns, aiming to reach Americans born between 1946 and 1964, are likely to be affected by this Google Ads age-related policy change that was announced on June 11, 2020. […]

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Baby Boomer Marketing Strategy

Baby Boomer Marketing Strategy

June 17, 2020

Creating a framework for your baby boomer marketing strategy is an essential first step in maximizing the return on your marketing, sales, and business development investment. The goal is to develop a return on investment (“ROI”) which is a multiple of the budget dollars spent on a campaign. Establishing your baby boomer marketing strategy helps […]

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The 2020 Census and Baby Boomer Program Funding

December 28, 2019

The U.S. 2020 census will help federal agencies, lawmakers, local officials and non-profit organizations better understand many aspects of the baby boomer market, according to a recent Census Bureau article titled “2020 Census Will Help Policymakers Prepare for the Incoming Wave of Aging Boomers.” In just 10 years—by 2030—all the baby boomers (born between 1946 […]

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Definition of a Baby Boomer Marketing Agency

The Definition of a Baby Boomer Marketing Agency, and More …

November 18, 2019

What is the definition of a baby boomer marketing agency? Here is the answer … A baby boomer marketing agency is a company that provides marketing and business development services to corporations, healthcare providers, non-profit organizations, and government agencies that need to communicate with members of the baby boomer generation (born between 1946 and 1964), […]

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