Reverse mortgage marketing is a growth opportunity for mortgage loan officers who want to tap into the growing home equity wealth of baby boomers. This article examines five economic and demographic trends that combine to create a powerful force for increased origination of Home Equity Conversion Mortgages (HECM) and other proprietary reverse mortgage products. Trend […]
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Baby Boomer homeowners are buying and selling homes at a rapid clip, representing the largest segment of residential home sales in the twelve months ending in July 2021, according to the “Home Buyers and Sellers Generational Trends Report” published on March 23, 2022 by the National Association of REALTORS® Research Group. This was broken down […]
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Facebook and YouTube are the two social media channels most widely used by baby boomers and older Americans, according to 2021 research published by the Pew Research Center. With the youngest baby boomers aged 57 as of 2021, marketers who sell products and services to this demographic should focus on building and / or enhancing […]
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Hearing ad marketing is likely to change significantly if President Biden’s Executive Order on Promoting Competition in the American Economy, dated July 9, 2021, gains traction. As part of a broader package to promote competition in the American economy, the executive order asserts that hearing aids are too expensive for most consumers to purchase. With […]
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Home health agency marketing will play an important role in helping agency owners to increase their visibility and market share as the COVID pandemic depresses interest in nursing homes and long-term care facilities. Doctors, hospital managers and the families of elderly patients have successfully demonstrated that some older patients with significant care needs can be […]
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Age is one marketing characteristic that Google is restricting as changes to its personalized advertising policies go into effect on October 19, 2020. Baby boomer marketing campaigns, aiming to reach Americans born between 1946 and 1964, are likely to be affected by this Google Ads age-related policy change that was announced on June 11, 2020. […]
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Creating a framework for your baby boomer marketing strategy is an essential first step in maximizing the return on your marketing, sales, and business development investment. The goal is to develop a return on investment (“ROI”) which is a multiple of the budget dollars spent on a campaign. Establishing your baby boomer marketing strategy helps […]
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The U.S. 2020 census will help federal agencies, lawmakers, local officials and non-profit organizations better understand many aspects of the baby boomer market, according to a recent Census Bureau article titled “2020 Census Will Help Policymakers Prepare for the Incoming Wave of Aging Boomers.” In just 10 years—by 2030—all the baby boomers (born between 1946 […]
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What is the definition of a baby boomer marketing agency? Here is the answer … A baby boomer marketing agency is a company that provides marketing and business development services to corporations, healthcare providers, non-profit organizations, and government agencies that need to communicate with members of the baby boomer generation (born between 1946 and 1964), […]
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A full page newspaper ad published in my local newspaper by a new aging-related healthcare company caught my attention earlier this month. The ad prompted me to seek more information on this baby boomer marketing campaign. The apparently new company (which shall remain unnamed) was promoting its combined offering of care centers, physician groups, and […]
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