Sixty Five Plus Marketing, Inc. is a national baby boomer marketing agency that creates and maintains business development campaigns for companies that serve the 65+ market segment. We combine strengths in offline and online marketing to create marketing communication programs focused on new prospect acquisition, client retention, and the development of referral sources.
Fact-based educational marketing is emphasized, with a goal to share knowledge and build trust about products and services designed for the 65+ market. Baby boomers grew up in an offline environment, and are receptive to receiving direct mail to supplement detailed online information about product features and benefits.
Why We Target the 65+ Marketplace
Across the U.S., 10,000 people are turning 65 today! Since the first baby boomer turned 65 in 2011, 10,000 baby boomers will turn 65 every day from now through 2029. This translates into 3.65 million people annually who turn 65. The number of Americans age 65 and older is projected to more than double from just under 50 million in 2018 to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent.
Households headed by people over the age of 55 own 73% of the value of domestically owned stocks, and the same share of America’s total wealth, according to the Federal Reserve as reported by The Wall Street Journal. Households of ages 65 to 74 have an average of $1,066,000 in net worth, while those between ages 35 and 44 have less than a third as much on average, at $288,700.
The 65+ senior market can be broken down into distinct groups with different lifestyles and needs. The U.S. Census Bureau reports that there are 49.2 million people in the U.S. over 65 as of 2016. More than half of these are aged 65 to 74. The 75 to 84 age group numbers 14.3 million or 29 percent of the 65+ group, while the population 85 and older is 13 percent or 6.3 million of the senior market.
Medicare–serving 60 million Americans 65 and over, as well as other qualified recipients–plays a major role in the national healthcare system. It accounts for 20 percent of total national health spending in 2017, 30 percent of spending on retail sales of prescription drugs, 25 percent of spending on hospital care, and 23 percent of spending on physician services, according to the Kaiser Family Foundation. These numbers will increase as the baby boomer market expands.
Margaret Grisdela is the founder and president of Sixty Five Plus Marketing, Inc. She is an experienced business owner who has personally sold millions of dollars worth of marketing and business development services, and knows what it takes to attract and retain new clients. She has extensive knowledge of industry advertising guidelines and campaign compliance requirements. Connect with Margaret on LinkedIn.